Echo Of Soul
MMORPG
2021
Platforms
App
Design
UX, UI, iXD
Type
Concept Design
CB2, Beta Canceled
Concept Design
CB2, Beta Canceled
Service Area
-
-
Company
Longtu Games
Innovative UXUI Design for Global MMORPG Echo Of Soul
A comprehensive UXUI design renewal project for Echo Of Soul, currently in development up to CB2 phase. With the goal of strengthening competitiveness in the rapidly changing game market, we redefined the user experience and game IP considering global user characteristics, implementing overall innovation by reflecting the latest UXUI design trends.
Innovative UXUI Design for Global MMORPG Echo Of Soul
A comprehensive UXUI design renewal project for Echo Of Soul, currently in development up to CB2 phase. With the goal of strengthening competitiveness in the rapidly changing game market, we redefined the user experience and game IP considering global user characteristics, implementing overall innovation by reflecting the latest UXUI design trends.
Role
Creative director
UXUI Lead
iXD
Creative director
UXUI Lead
iXD
Immersive UXUI Design for Enhanced Gaming Experience
Newly designed quest and character message systems incorporating the latest trends to enable users to play with greater immersion. The overall interface was improved for smooth in-game interaction, while color and typography enhancements increased intuitiveness and readability.
UXUI Strategy A/B Testing : Echo Of Soul's Choice is Type.A
A. Innovation (Full Redesign)
- Updated quest and character message systems with modern UX trends for better immersion.
- A new interface optimizes global user interactions.
B. Optimization (Feature Refinement)
- Refined content display for clarity and improved readability.
- Added customizable UI settings to enhance user experience.
Common Enhancements
- Applied a consistent UX across platforms for better navigation.
- Improved color and typography for readability and clear information delivery.
A. Innovation (Full Redesign)
- Updated quest and character message systems with modern UX trends for better immersion.
- A new interface optimizes global user interactions.
B. Optimization (Feature Refinement)
- Refined content display for clarity and improved readability.
- Added customizable UI settings to enhance user experience.
Common Enhancements
- Applied a consistent UX across platforms for better navigation.
- Improved color and typography for readability and clear information delivery.
Credits
Creative Director
bin
Concept UI Designer
Jiang Xiaosan
Shi Xintong
Jiang Xiaosan
Shi Xintong
UI Designer
Shi Xintong
Wang Xiaoxu
Chen Jinglei
Shi Xintong
Wang Xiaoxu
Chen Jinglei
UX Designer
bin
Jiang Xiaosan
Shi Xintong
bin
Jiang Xiaosan
Shi Xintong
interaction Designer
bin
bin
Visual Designer